The Founder Engine
Founder site
For funds & investors

The pre-campaign record for every portfolio company.

What is proven, what is open, what was decided. The Founder Engine™ keeps the record for every portfolio company before they hire the SDR, the agency, or the AI tool, so you can see what they actually have and what they are missing.

The engine tells them the truth. They decide what to do about it.

The founder test is free
Hank, the Founder Engine mechanic
Hank, from the shop

Before a fund writes the check, the engine gets one honest look on my lift.

A system that says no. In writing.

The Binding Gate

Most outbound tools flatter the founder who pays for them. The Engine runs a readiness check over the foundation, and the verdict, not optimism, decides what it recommends next.

While the check is open, the builders say plainly what to fix first. A founder who chooses to continue sees exactly what they proceeded past, recorded with the date and reason, and every score and verdict stays exactly as computed.

not_readyrepair_requiredready_to_test
Gate check
Buyer situation defined

A named buyer, a real situation, a stated pain - or no test.

Gate check
ICP filterable & list-ready

Broad audiences do not pass. Exclusions must be written down.

Gate check
Proof packaged

Each proof line carries a permission status a buyer can verify.

Gate check
Infrastructure required

Sending domain, DNS, and per-mailbox volume must pass the Engine's code check before the gate clears.

The verdict is half the product.
This is the other half.

After the gate

A gate that only says no is a filter. This one says no, then builds the thing that turns the no into a yes.

01
The first test list

A build brief a contractor could execute tomorrow.

02
Three titles

Tested against each other, a stop rule on each.

03
A four touch sequence

Written to the trust the company can demonstrate.

04
A 200 account test

Success and failure defined before a single send.

All of it built from their evidence

Not four products. One chain, in dependency order: the list feeds the titles, the titles feed the sequence, the sequence feeds the test contract, and every piece traces back to the center. The workspace will not let a founder start anywhere else.

Avoided loss
The gate protects the committed spend.
A usable asset
The pack is what the money is supposed to buy.

Both travel in the same machine readable brief, so the executing agent, the SDR or the agency inherits the constraints rather than rediscovering them.

The diagnostic tells a fund whether to worry. The pack is what the portfolio company does about it.

Spend At Risk

The number before the number.

Founders ask for outbound budget. The Engine answers with what is actually committed - and whether the engine underneath can convert it. When the gate says not ready, that figure is the line item your diligence memo needs.

$90K+
A loaded SDR year

Costed before a single meeting is booked.

6 months
Committed exposure

Computed from the founder's own spend answers - salary, agency, AI tool - with the math shown in one checkable sentence.

$0
The diagnostic

Free, about fifteen minutes, no account needed.

Verdict Ceilings

No score outruns its weakest element.

A 97 on messaging stacked on a 31 on ICP is not a 97. Every score the Engine publishes is capped by the weakest upstream element, and the cap travels with the data - into the gate, into the builders' score rails, into exports, into the agent brief, into your questions.

narrow_test_only
Build & fix paths

You cannot scale what has never run, and a repaired motion is unproven until it repeats. The Engine caps these companies at a narrow, controlled test.

scale_candidate
Scale paths

Only a replicated motion that survives 2x volume earns scale-candidate status. The ceiling is the verdict - not a growth target.

Diligence you can point an AI at.

Machine-Verifiable Methodology

The same verdicts that stop a founder are published machine-readably. Your analyst, or your LLM, can audit the methodology without a call.

Binding verdicts and ceilings travel in-band - an executing agent treats them as rules, not suggestions.

Every proof line carries its permission status, and a source link wherever the source is public, so claims are checkable, not decorative.

Every empty field is listed in an omission manifest - absent means absent, never “we didn’t check.”

Read the machine-readable evaluation packet
Itay Asaf, founder of The Founder Engine
Who set the rules

The gate does not encode best practice. It encodes one operator's judgment about what has to be true before a company spends money on outbound, written down so a fund can argue with it line by line.

That judgment is the part a portfolio company is buying. The methodology is published so your analyst does not have to take it on trust, and the walkthrough is with the person who wrote it.

Itay Asaf
Founder, The Founder Engine
Walkthrough

See the gate on a live example.

Twenty minutes: the Go/No-Go gate, the verdict ceilings, and the spend-at-risk math - walked through on a portfolio-style company with the methodology open on the table.

Or send a founder the free test
The Founder EngineThe Readiness Standard for Founder-Led Outbound
The Founder Engine™: know what must be true before you scale outbound.