The Founder Engine
Build Before Outbound™

What must exist before we start outbound?

The Outbound Readiness Test™ scores your company across the 8 things that determine whether outbound is ready to work.

Your answers and evidence are used to score each element. The final report shows what is strong, what is weak, what evidence supports the score, and what to fix before scaling outbound.

You do not need to know the perfect ICP, trigger, message, or channel. The test is designed to help identify them from your answers and evidence.

The 8 Founder Engine Elements
The core of the test

The test has 4 sections.

Each section measures different parts of your outbound foundation. Hover or tap a section to see what it covers.

Before you start

This test only works if you bring the truth.

A lazy answer here does not produce a lazy score, it produces a useless one. The Founder Engine cannot find your real blocker if you guess your way through it.

15 honest minutes here = avoiding thousands wasted on the wrong campaign.
What you sell, who buys it, and the problem they feel, in specific terms, not 'everyone'.
Your LinkedIn activity, posting cadence, and who actually engages with you.
The proof you have (testimonials, results, logos) and whether you can use it in outbound.
Your current outbound message, target list, and what happens after meetings, if you have them.

You can skip this, but you'll get more out of the test if you commit now.

How would you like to start?

You can answer the test step by step, or use Fast Mode to pre-fill your answers from an AI-generated context packet.